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Whilst writing SirThorney there’s one topic I keep revisiting in my mind that I want to write about; the misconceptions of online marketing.
In my perspective there are two big misconceptions:
- The more attractive a website is, the better it is for online marketing.
- That if you have a good product/service and promote it; people will buy it.
Whilst I’ve always wanted to write about why these are false, you can’t explain why something is a lie without exposing the truth. And, unfortunately, the truth requires a lot of explaining.
So, I decided to write a book on the subject, and provide a step-by-step explanation of how to properly approach online marketing without falling victim to these misconceptions.
I’ve titled the book “Pretty Isn’t Good Enough”, simply because marketing (despite what many believe) can’t be based exclusively on how pretty a design is.
I’m aiming to release the book by the end of this year. At the moment I plan on featuring it exclusively on SirThorney, although I am debating also releasing it on other platforms (potentially after releasing on here).
For the time being expect to see articles, but I will occasionally provide updates on my progress.