Following the release of my marketing guide I quickly began writing a second book titled The Influencer Bubble. Instead of writing a marketing guide, I wanted to cover a topic within marketing.
The description of the book is:
Over the last several years influencer marketing has grown to become one of the most popular forms of advertising.
With companies haemorrhaging billions on influencer marketing, and people killing themselves in the pursuit of becoming an influencer; the industry has become a boiler room of ridiculousness.
The Influencer Bubble explores how influencers came into popularity as a marketing tool, whether influencer marketing is a cost-effective advertising technique, the issues of the industry, and where the industry is heading in the future.
Here’s the book’s front cover:
Whilst I was aiming to release the book by the end of September, I am delaying its release until the middle of October to ensure I have time to properly edit the book.
SIR THORNEY 