Digital products seem like the best thing a business can offer. They scale easily, usually have huge profit margins & are easier to deliver to clients than physical products.
However, not many people realise the huge obstacles that exist when creating a digital product. Here’s some things you should consider…
Actual demand of the product 🤝
Shockingly, there’s often not a huge demand for things like ebooks, courses or digital products from a random company or person on the internet.
If you’ve got an existing following it’s a bit different, but most digital products aren’t something that the average person seeks on their own.
Cost of advertising 📺
Digital products usually have bloated advertising costs due to tougher competition. This often means it costs more to advertise than it could possible generate revenue wise.