Digital products seem like the best thing a business can offer. They scale easily, usually have huge profit margins & are easier to deliver to clients than physical products.
However, not many people realise the huge obstacles that exist when creating a digital product. Here’s some things you should consider…
Actual demand of the product π€
Shockingly, there’s often not a huge demand for things like ebooks, courses or digital products from a random company or person on the internet.
If you’ve got an existing following it’s a bit different, but most digital products aren’t something that the average person seeks on their own.
Cost of advertising πΊ
Digital products usually have bloated advertising costs due to tougher competition. This often means it costs more to advertise than it could possible generate revenue wise.