A very, very quick explanation of why media companies are failing 📺

BuzzFeed News & now Vice, why are media companies failing?

Here’s a quick list of reasons:

  • Without being backed by the revenue of a profitable physical product or popular subscription based service, these companies are reliant on ad revenue.
  • With so much choice for advertisers nowadays, they will often avoid topics involving tragedy.
  • The barrier to entry to make a media company is pretty much nonexistent nowadays. An individual running a news account on Twitter or TikTok can have the same reach as Vice. This again devalues the content for advertisers.
  • These organisations are bloated, often carrying costs associated with the revenue media could generate 10 years ago, despite the landscape changing.

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