SIR THORNEY

As an expert in marketing, I know my way around what industries are easy to market digitally & which are not. Let’s see what Google’s AI, Bard, thinks is a good idea for a first business…

Bard says:

The easiest product to sell online is one that is in high demand, has a low price, and is easy to ship. Some examples of products that fit this criteria include:

• Clothing: Clothing is a high-demand product that is relatively easy to ship. You can sell clothing online through your own website or through a marketplace like Amazon or eBay.
• Accessories: Accessories, such as jewellery, watches, and bags, are also in high demand and easy to ship. You can sell accessories online through your own website or through a marketplace like Amazon or eBay.
• Electronics: Electronics, such as smartphones, tablets, and laptops, are in high demand and can be shipped relatively easily. You can sell electronics online through your own website or through a marketplace like Amazon or eBay.
• Home goods: Home goods, such as furniture, appliances, and décor, are also in high demand and can be shipped relatively easily. You can sell home goods online through your own website or through a marketplace like Amazon or eBay.
• Beauty products: Beauty products, such as makeup, skincare, and haircare, are in high demand and can be shipped relatively easily. You can sell beauty products online through your own website or through a marketplace like Amazon or eBay.

Okay, back to me now. I’m going to ask Bard to elaborate on their first suggestion. All of which do not seem like good business ideas, aside from home goods (although it’s quite vague). Clothing is extremely competitive, so let’s see what Bard suggests we sell & the unique selling point.

As Bard gives multiple suggestions per idea, I’m going to only take the first it generates.

Bard says:

The easiest type of men’s clothing to produce is simple, basic items that do not require a lot of sewing or intricate design. Some examples of easy-to-produce men’s clothing items includes t-shirts. T-shirts are a simple garment that can be made from a variety of materials, including cotton, polyester, and blends. They are typically sewn with a basic straight stitch and do not require any special design elements.

There are many factors that can make a t-shirt brand unique, but some of the most important includes design. The design of your t-shirts is one of the most important factors in making your brand stand out. Make sure your designs are original and eye-catching, and that they appeal to your target market.

Here is a unique t-shirt design idea: a t-shirt with a map of your hometown or favourite place. This is a great way to show your love for your hometown or favourite place. You can even add some personal touches, such as landmarks or favourite spots.

Back to me again… So this isn’t as bad a suggestion as I was expecting. Sure, it’s still pretty generic and not the wisest business idea, but making the design localised is a good way to improve the likelihood of a sale.

Let’s ask it how we would market this idea. As ideas are useless if you can’t sell them…

Bard says:

There are many places where you can sell your t-shirts with maps of your hometown on them. Sell on your own website. If you have your own website, you can sell your t-shirts directly to customers. This gives you complete control over your sales and marketing.

Social media is a great way to reach a large audience and build a community around your brand. Share your t-shirt designs on social media, and use relevant hashtags to reach your target audience. You can also run social media ads to target specific demographics or interests.

Facebook is a great platform for reaching a large audience. You can create a Facebook page for your t-shirt business and share your designs, sales, and other updates. You can also run Facebook ads to target specific demographics or interests.

Here are some tips on how to use Facebook to sell t-shirts:

• Create a Facebook page for your t-shirt business. This will give you a space to showcase your t-shirt designs, share news and updates, and connect with potential customers.
• Post high-quality photos and videos of your t-shirt designs. Use clear and attractive photos and videos to capture people’s attention and make them want to buy your t-shirts.
• Use relevant hashtags. When you post about your t-shirt designs, use relevant hashtags to help people find your content.
• Run Facebook ads. You can use Facebook ads to target specific demographics or interests. This is a great way to reach new customers and promote your t-shirts.
• Host giveaways and contests. Host giveaways and contests to give people a chance to win free t-shirts. This is a great way to generate excitement about your brand and attract new customers.
• Partner with influencers. Partner with influencers to promote your t-shirts to their followers. This is a great way to reach a wider audience and grow your brand.
• Offer discounts and promotions. Offer discounts and promotions to encourage people to buy your t-shirts. This is a great way to increase sales and boost your bottom line.
• Provide excellent customer service. Provide excellent customer service to keep your customers happy and coming back for more. This is essential for any successful business, but it’s especially important in the e-commerce world.

Bard has lost me again.

Facebook is a notoriously difficult to create organic growth. If you use paid advertising, the cost of advertising in order to generate one sale is likely more than the potential profit from this sale.

Okay Bard, this is your last chance… Tell me how to make the website. Specifically, the product page for this website.

Bard’s product page design:

Here is a framework for the product page design for your business which sells a t-shirts with map graphics of your hometown, Southampton:

• Header:
  • Title: Southampton Map T-Shirt
  • Subtitle: Show your love for Southampton with this stylish t-shirt!
  • Image: A high-quality image of the t-shirt.
• Body:
  • Description: A detailed description of the t-shirt, including the material, size, and fit. It should also mention any special features, such as a map graphic or a unique design.
  • Features: A list of the features of the t-shirt, such as the material, size, fit, and special features.
  • Benefits: A list of the benefits of owning the t-shirt, such as how it will make you look and feel (proud, nostalgic, connected)
  • Guarantee: A guarantee that the t-shirt is made to high quality and will last.
• Call to action:
  • Button: A button that says “Buy Now” or “Add to Cart.”
  • Social media links: Links to your social media pages so that customers can learn more about your business and stay up-to-date on new products.
• Footer:
  • Contact information: Your contact information, such as your email address and phone number.
  • Shipping and returns information: Information about your shipping and returns policy.
  • Privacy policy: A link to your privacy policy.

Bard’s product description:

Show your love for Southampton with this stylish t-shirt! This t-shirt features a map graphic of the city, and is made from high-quality materials. It is perfect for wearing around town or showing off to your friends.

This t-shirt is a great way to show your pride in your hometown. It is also a great way to start a conversation with other people who love Southampton. Whether you are a lifelong resident or just a visitor, this t-shirt is a must-have for anyone who loves Southampton.

Order your t-shirt today and show your love for Southampton!

I think I know why Bard is struggling with this task… Design & brands require passion & soul. Bard has neither of these.