How Misfits Boxing (MF & DAZN X Series) destroyed the business of celebrity & influencer boxing matches 🥊
I love boxing. & guess what? I also love celebrity boxing matches. Whilst traditional boxing is a sport, celebrity boxing matches are brawls. Each fighter…
I asked Bard (Google’s AI) to make a concept for an online business, here’s what it came up with 🧠⚡️
As an expert in marketing, I know my way around what industries are easy to market digitally & which are not. Let’s see what Google’s…
A very, very quick explanation of why media companies are failing 📺
BuzzFeed News & now Vice, why are media companies failing? Here’s a quick list of reasons:
The brand vs product: why Bolt reflects my problem with modern brand creation ⚡️
Bolt recently had a rebrand. I personally love it. I loved it so much that I headed over to their website to take a look…
Designing as a marketer vs a designer 👨💻
In 2022 I didn’t really design any new websites, as our agency had 2 designers & one marketer (that one being me). Unfortunately our other…
Social Bees TikTok: How I made one of the fastest growing business TikToks 📲📈
I’m writing a sequel to The Influencer Bubble about this so I’m not going to go into too much, but here’s some thing I did…
Can Cinch survive 2023? Why I think Cinch is a huge misunderstanding of consumer behaviour 🚙
The company that owns Cinch is doubling down on their investment in the online car platform, prioritising it over their other profitable car dealerships. Last…
Ali Abdaal: digital product genius or an unexperienced icarus? 🕊
Ali Abdaal is an entrepreneur, doctor & YouTuber. His YouTube grew primarily thanks to productivity related content, but his financial success is due to a…
3 changes I made to supercharge my brand’s marketing in 2022 ⚡️
Things were pretty crazy in 2022 for my home decor brand XIV, here’s a few of the ideas I tried which resulted in the biggest…
Joshua Mayo: Side-hustle genius or another fake hustle-tuber? 🤝🤷♂️
If you’re looking to start a side-hustle & escape working for “the man” – Joshua Mayo is probably the YouTuber for you. His content mostly…
Marketing is not accounting – a little rant about who business owners trust 😤
This year I achieved a 32x on ad spend for my own brand. If you know anything about marketing, you’ll know this is at the…
Ye (Kanye West) is trying to become publicly executed – & everyone is okay with it.
Ye is one of the most decorated artists of the last 100 years. He also is an inventor (believe it or not) & business tycoon.…
Digital products suck, here’s why 🎁
Digital products seem like the best thing a business can offer. They scale easily, usually have huge profit margins & are easier to deliver to…
Journalism is dead – Google News told me that WW3 was announced, it was an opinion piece by The Telegraph
Here’s my morning phone routine. Firstly, I turn off my iPhone’s sleep mode & go to the toilet. I proceed to look at YouTube, adding…
My starter kit for creating a brand 🧰
I talk to many people interested in starting a side-business or have ambitions bigger than their current day job, & a fair few ask for…
The biggest & most common issues I see with small brands’ marketing 📉
I recently parted ways with a client because they weren’t paying their bills. After we told them that we could no longer sustain working for…
Iman Gadzhi: Joe Rogan wannabe or future industry disrupter? 🧐
I first came across Iman Gadzhimagomedov in 2020 after seeing an extremely pretentious YouTube advert flaunting his wealth & amazing life. I clicked the advert,…
This is the alpha hustler. If you don’t like it… Buy my course to find out how to stop being so beta. 🤙💪
The following short story is a parody of the current hustle culture perpetuated on TikTok. This is for comedic purposes (in the bleakest sense), but…
What I’m working on at the moment: businesses, projects & hobbies 💡
In 2021 I wrote an article breaking down the 7 projects I was working on at the time & a lesson from each, so I…
The most unlikeable brand: Huel 🥛
In February of this year Ali Abdaal released a podcast where he interviewed the founder of Huel, Julian Hearn. For those that don’t know, Huel…
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SIR THORNEY 