Digital products suck, here’s why 🎁

Digital products seem like the best thing a business can offer. They scale easily, usually have huge profit margins & are easier to deliver to…

My starter kit for creating a brand 🧰

I talk to many people interested in starting a side-business or have ambitions bigger than their current day job, & a fair few ask for…

The most unlikeable brand: Huel 🥛

In February of this year Ali Abdaal released a podcast where he interviewed the founder of Huel, Julian Hearn. For those that don’t know, Huel…

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